HTC Interview Project

Interview
Each student will use their HTC Flyer to film an interview in English. On the last day of class, we will watch all the interviews.

Requirements:
1) The interview must be in English
2) You must interview someone who is NOT
                   a) an English teacher at Sheng Kung
                   b) a classmate (no S1 students)
3) You must appear on camera, asking the questions
4) The interview should be 1-3 minutes long
5) Ask open-ended questions, not Yes/No questions
6) When you're finished, email it to: skghs.s1@gmail.com

Tips:
You can be sitting or standing or mobile
You can edit and change the video if you know how
Look on youtube for some ideas how to film the interview

Theme:
"Change"
Within this theme, you can ask questions about any topic you like.

Helpful Links:
Landscape mode using iPhone, tablet, etc

Rule of Thirds - Setting up the shot

Example of an interview

All interview videos must be received by January 1st (1/1) !!!

Oral Test Choices

Your oral tests will be NEXT WEEK - 11/21 - 22
You have two choices:

1) Perform the commercial live in front of the class

2) Film the commercial with your HTC Flyer (on your own time), upload it to the Sheng Kung youtube account (ask Bruce or Peter for the account info), and then show it to us next week during class.

Oral Test Grading

Oral Test Grading Parameters:

Volume - 6 points

Intonation - 6 points

Expression and Body Language - 6 points

Script - 6 points

Effectiveness - 6 points

TOTAL - 30 points

So ... be loud, speak as naturally as possible, have lots of actions/singing/dancing, write a good script, and make us all want to buy your product!

Oral Test Parameters

1) Make a group of 3-4 girls

2) Decide on a product to advertise (could be real or made-up)

3) Write script for commercial. Include lots of action, movement, singing, slogans, etc.

4) Be interesting!! Funny!! Not boring!!

5) Make sure your commercial answers the 5 questions listed earlier

6) The commercial should be 30 seconds to 1 minute long

7) This will be your oral test grade and 30% of your midterm grade

Oral test will be the week of 11/18 - 11/22 (Week 12)

Answer these questions:
* What are you selling?
* Why do we need it?
* Why should we buy yours?
* What is good about it? What are the benefits? How is it better than others?
* Where can we buy it?

Make sure to include a slogan or jingle and lots of movement, speaking, and actions

Links and Useful Phrases

Commonly Used Words:

Absolutely. Amazing. Approved. Attractive. Authentic Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting.Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved..Informative.Instructive. Interesting. Largest. Latest.. Lavishly. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular. Powerful.. Practical.. Professional.. Profitable.. Profusely.Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce. Secrets.. Security.. Selected.. Sensational.. Simplified..

Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.Successful.. Superior.. Surprise.. Terrific.. Tested. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..

Phrases:

Act now!  Buy one get one free!  What a deal! Very cutting edge. Friendly staff and service! Huge savings! Making your dreams a reality! Satisfaction guaranteed! Lifetime guarantee! 

The Language of Advertising *

Language has a powerful influence over people and their behavior. This is especially true in the fields of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is vitally important. A study of vocabulary used in advertising listed the most common adjectives and verbs in order of frequency. They are: Adjectives Verbs 1. new 1. make 2. good/better/best 2. get 3. free 3. give 4. fresh 4. have 5. delicious 5. see 6. full 6. buy 7. sure 7. come 8. clean 8. go 9. wonderful 9. know 10. special 10. keep 11. crisp 11. look 12. fine 12. need 13. big 13. love 14. great 14. use 15. real 15. feel 16. easy 16. like 17. bright 17. choose 18. extra 18. take 19. safe 19. start 20. rich 20. Taste Good and new were over twice as popular as any other adjective.

*(from Marcus Evans “Linguarama”)

http://www.linguarama.com/ps/marketing-themed-english/the-language-of-advertising.htm

There are many elements that help make a good commercial/advertisement. These are just a few. Some common elements in advertisements might include:

1. The product and the name of the product

i.e. A computer, but is it an Apple or ASUS?

2. Benefits or special features

i.e. Better, stronger, faster, new and improved

3. Special prices or deals

i.e. 50% off, 50% discount, buy one get one free, cheaper than the other brand

4. A Jingle

i.e. McDonalds theme, “da da da da da….”

5. A Slogan

“Feel the power!”, “I’m lovin’ it.”, “Just do it!”

6. Where to buy it

i.e. “Available at drugstores everywhere. “, “At your nearest Toyota dealer.”

Questions to Answer for your Commercial

* What will you sell?

* How will you sell it?

* Who wants to buy it?

* Why do people need it?

* Why will people remember it?