Your oral tests will be NEXT WEEK - 11/21 - 22
You have two choices:
1) Perform the commercial live in front of the class
2) Film the commercial with your HTC Flyer (on your own time), upload it to the Sheng Kung youtube account (ask Bruce or Peter for the account info), and then show it to us next week during class.
Wednesday, November 13, 2013
Oral Test Grading
Oral Test Grading Parameters:
Volume - 6 points
Intonation - 6 points
Expression and Body Language - 6 points
Script - 6 points
Effectiveness - 6 points
TOTAL - 30 points
So ... be loud, speak as naturally as possible, have lots of actions/singing/dancing, write a good script, and make us all want to buy your product!
Volume - 6 points
Intonation - 6 points
Expression and Body Language - 6 points
Script - 6 points
Effectiveness - 6 points
TOTAL - 30 points
So ... be loud, speak as naturally as possible, have lots of actions/singing/dancing, write a good script, and make us all want to buy your product!
Wednesday, November 6, 2013
Oral Test Parameters
1) Make a group of 3-4 girls
2) Decide on a product to advertise (could be real or made-up)
3) Write script for commercial. Include lots of action, movement, singing, slogans, etc.
4) Be interesting!! Funny!! Not boring!!
5) Make sure your commercial answers the 5 questions listed earlier
6) The commercial should be 30 seconds to 1 minute long
7) This will be your oral test grade and 30% of your midterm grade
Oral test will be the week of 11/18 - 11/22 (Week 12)
Answer these questions:
* What are you selling?
* Why do we need it?
* Why should we buy yours?
* What is good about it? What are the benefits? How is it better than others?
* Where can we buy it?
Make sure to include a slogan or jingle and lots of movement, speaking, and actions
2) Decide on a product to advertise (could be real or made-up)
3) Write script for commercial. Include lots of action, movement, singing, slogans, etc.
4) Be interesting!! Funny!! Not boring!!
5) Make sure your commercial answers the 5 questions listed earlier
6) The commercial should be 30 seconds to 1 minute long
7) This will be your oral test grade and 30% of your midterm grade
Oral test will be the week of 11/18 - 11/22 (Week 12)
Answer these questions:
* What are you selling?
* Why do we need it?
* Why should we buy yours?
* What is good about it? What are the benefits? How is it better than others?
* Where can we buy it?
Make sure to include a slogan or jingle and lots of movement, speaking, and actions
Links and Useful Phrases
Commonly Used Words:
Absolutely. Amazing. Approved. Attractive. Authentic Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting.Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved..Informative.Instructive. Interesting. Largest. Latest.. Lavishly. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular. Powerful.. Practical.. Professional.. Profitable.. Profusely.Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce. Secrets.. Security.. Selected.. Sensational.. Simplified..
Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.Successful.. Superior.. Surprise.. Terrific.. Tested. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..
Phrases:
Act now! Buy one get one free! What a deal! Very cutting edge. Friendly staff and service! Huge savings! Making your dreams a reality! Satisfaction guaranteed! Lifetime guarantee!
The Language of Advertising *
|
Language has a powerful influence over people
and their behavior. This is especially true in the fields of marketing and
advertising. The choice of language to convey specific messages with the
intention of influencing people is vitally important.
A study of vocabulary used in advertising
listed the most common adjectives and verbs in order of frequency. They are:
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*(from Marcus Evans “Linguarama”)
There are many elements that help make a good commercial/advertisement.
These are just a few. Some common elements in advertisements might include:
- The product and the name
of the product
i.e. A computer, but is it an
Apple or ASUS?
- Benefits or special
features
i.e. Better, stronger, faster,
new and improved
- Special prices or deals
i.e. 50% off, 50% discount, buy
one get one free, cheaper than the other brand
- A Jingle
i.e. McDonalds theme, “da da da
da da….”
- A Slogan
“Feel the power!”, “I’m lovin’
it.”, “Just do it!”
- Where to buy it
i.e. “Available at drugstores
everywhere. “, “At your nearest Toyota dealer.”
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