* What will you sell?
* How will you sell it?
* Who wants to buy it?
* Why do people need it?
* Why will people remember it?
Thursday, October 31, 2013
10 Types of TV
Commercials
(With
explanations and examples)
1.
Testimonial
This
type of TV ad is basically an expert or customer making a testimony on how
amazing and incredible your products are and why they never ever would buy from
someone else than you.
2.
Be Mainstream
If
your product is for “normal people” it’s clever to tell your potential
customers that it’s normal to buy your product and that everyone does it. Group
pressure at its’ best.
3.
Celebrity Endorsement
There
are two reasons to use celebrities in TV ads. The first one is trust, because
if your company is big enough to use someone famous you must be doing something
right. The second reason is most people want to live in an illusion, an
illusion of having the perfect life. Nothing reflects a perfect life better
than the idols you see on TV and hence everyone will want to own/use the same
things as them.
4.
Demonstration (Demo)
If
your product does something unique, show it to the audience. It really doesn’t
matter if your product really have a unique formula; your goal is to make your
product almost synonym with a specific problem or use. You commonly see this in
commercials for makeup, toothpaste or cleaning detergents.
5.
Symbolize the Problem or Solutions
This
kind of commercial shows either the problem or solution with a metaphor, either
because the topic is sensitive or it’s funnier that way.
6.
Comparison
Especially
in the realm of cars and electronic products, it’s hard to establish a separate
identity when most phones, TV’s, computers, and cars look the same. These kind
of commercials, which usually use split-screen comparisons, help consumers
differentiate the products.
Ipad v kindle http://www.youtube.com/watch?v=zsAt7tS0vc4
Kia vs other guys http://www.youtube.com/watch?v=eudVDoAaTiw
7.
Associations
Perfume
is one of the hardest products to advertise via TV; the medium unable to
deliver smells. Instead the experience of the perfume gets visualised instead.
8.
Show the Benefits
Pretty
straightforward here. These commercials exhibit the qualities of the product
either directly or through a metaphor. Recently, the purported benefits are
often jokingly over-exaggerated.
9.
Unique Personality
Sometimes
a product will rely on the interesting, unique, or even crazy personality of its
founder. This is especially true if the founder has a kooky accent, like the
Dyson Vacuum. For other companies, like Apple, it helps to establish a “character”
who appears in numerous advertisements to create a brand identity.
Apple Genius http://www.youtube.com/watch?v=jXTzzxiCfPw
Dyson Vacuums http://www.youtube.com/watch?v=cUDLY6VZTqo
10.
Parody or comedy
Anything
that gets people laughing will be noticed and remembered.
Wednesday, October 23, 2013
Movie Animation Clips
1. UP
Old man: We have your dog!
Boy: Whoa!
Old man: I wonder who he belongs to?
Boy: Sit, boy! (dog sits) Hey, look, he’s trained! Shake!
Uh-huh. Speak!
Dog: Hi there!
Old man: Did that dog just say, “Hi there!”?
Dog: Oh yes!
Old man: Ahhh!
Dog: My name is Doug and I have just met you and I love you!
My master made me this collar. He is a good and smart master. And he made me
this collar so that I may talk. SQUIRREL!!
2. Monsters
University
Mike: (snoring)
Sully: (snoring)
Mike: (alarm rings) Eeee-yah! (Sully falls)
Sully: Mom!?! What are you doing?
Mike: Your grubby paw was in my bed!
Sully: Were you kissing my hand?
Mike: Hahaha, NO! And what about you with all your shedding?
Sully: I don’t shed.
Mike: Really? (hits bed) Excuse me!
Sully: I just want to get my stuff
Mike: Would you just ..let me get my stuff!
BOTH: Waaaa – ohhhhh!
(fall out door)
3. A Bug’s Life
Flea: We’re losing the audience, you clowns gotta get out
there NOW!
Heimlich: I hate performing on an empty stomach!
Stick: Tra-la-la-la-la, spring is in the air, and I’m a
flower with nothing interesting to say. Ah! A bee!
Heimlich: I am a cute little bumblebee!! Here I come! Slow
down you flowers! Oh! Candy corn! Here! Let me help you to finish it!
4. The Incredibles
Edna: (talking about new costume) It will be bold! Dramatic!
Mr: Yeah!
Edna: Heroic!
Mr: Yeah, something classic, like, uh, Dyna Guy! Oh, he had
a great look! The cape and the boots!
Edna: No cape!
Mr: Isn’t that my decision?
Edna: Do you remember Thunder Head? Strong, storm powers,
nice man, good with kids.
Mr: Listen …
Edna: November 15th of ‘58, all was well, another
day saved, when he cape snagged on a missile.
Mr: Thunder Head was not the brightest …
Edna: Strato-Girl, April 23rd , ‘57… cape caught
in a jet turbine
Mr: You can’t generalize about …
Edna: Melto-Man, express elevator … Dyna-Guy, cape snagged
on take-off … Splash Down, sucked into a vortex …NO CAPES!
5. Despicable Me
Gru: As you can see, I have provided everything a child
might need. (puts stuff down) Alright, clearly we need to set some rules. Rule
#1, you will not touch anything.
Girl: Uhhh, what about the floor?
Gru: Yes, you may touch the floor.
Girl: What about the air?
Gru: Yes, you may touch the air.
Little girl: What about this?
Gru: Ahh! Where did you get that?
Little girl: I found it.
Gru: Okay, rule #2, you will not bother me while I’m
working. Rule #3, you will not cry or whine or laugh or giggle or sneeze or
burp or fart. So no, no, no annoying sounds. Alright?
Little girl: Does this count as annoying? (hits chubby
cheeks)
6. Toy Story –
Woody and Buzz argue
Woody: What? What are you talking about?
Buzz: Right now, poised at the edge of the
galaxy, Emperor Zurg has been secretly
Building a weapon, with the
destructive capacity to annihilate an entire planet! I
alone have information that
reveals this weapon’s only weakness.
And you,
my friend, are responsible for delaying my
rendezvous
with Star Command!
Woody: You are
a toy! You aren’t the real Buzz
Lightyear, you’re an
action figure. You are a child’s
plaything!
Buzz: You are a sad, strange little man, and you
have my pity. Farewell!
7. Toy Story –
Woody and Buzz fight scene
Woody: Buzz! Buzz! Ha! You’re alive! This is great!
Oh! I’m saved! I’m saved!
Andy will find you here, he’ll take us back to
the room and
then you can tell everyone that this was all
just a big mistake.
Huh? Right? Buddy?
Buzz: I just want you to know that even though you
tried to terminate me, revenge is not an
idea we promote on my planet.
Woody: Oh. Well,
that’s good.
Buzz: But
we’re not on my planet, are we?
Woody: No.
Buzz: Hya!
Woody: Ahhhhh…
Ok, come on, you want a piece of me?
8. Shrek Forever –
Onions Analogy
Shrek: For your
information there’s a lot more to ogres than people think.
Donkey: Example?
Shrek: Example? Ok,
um… Ogres are like onions.
Donkey: (sniff) They stink?
Shrek: Yes!…. No!
Donkey: Oh, they make you cry.
Shrek: No!
Donkey: Oh, you leave them out in the sun and they get all
brown,
and start sproutin’ those little white hairs.
Shrek: No! Layers! Onions have
layers!
Ogres have layers, onions have
layers.
You get it! We both have layers!
Ahhh…
Donkey: Oh, you both have laaayeeers…oh… (sniff, sniff).
You know, not everybody likes onions.
S1
Script Reading/Dramatic Interpretation Criteria/Grading
Rubric
|
STUDENT
Name & Number
|
Script Name/Title
|
Volume
3- Very good
2 - Inconsistent
1 – Too low
0 - Inaudible
|
Intonation
3-Appropriate
2-Good try
1-Needs work
0-Monotone
|
Body Language
2-Very Good
1-A little
0-None
|
Memorized/
Smooth Read
2-Very Good
1-Checks
0-Reading Only
|
TOTAL SCORE (10)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subscribe to:
Posts (Atom)